Little Steps Big Impact

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Little Steps. Big Impact is a public awareness campaign aimed at increasing public awareness about the problems created by ground-level ozone, changing Omaha area residents’ habits by encouraging the use of active transportation as a way to reduce ground-level ozone, and developing other small habit changes that contribute to better air quality.

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Custom Air Quality Emoji Set

The EPA has six color-coded categories for air quality, and we took it one step further by developing a custom emoji set. Using the EPA’s colors, we illustrated faces ranging from happy for “Good” air quality to a frown for “Very Hazardous”, and introduced them on a series of marketing materials.

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Outdoor Campaign

Digital billboards showing the current Air Quality Index, by linking directly to data from AirNow.gov and using the custom emoji set.

 

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Educational website for the campaign. Visit LittleStepsBigImpact.com

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